Articles on creating video content for the web.
.jpg)
By way of introduction it is worth saying a few things about why live streaming or a social media TV program, is worth the effort. Live streaming has all the advantages of video; a stronger audience, able to show as well as tell, more engaging and ultimately, it's easier! More on that in a sec. Facebook prioritises video and especially live video in the newsfeed so that more people see it. I read recently that as hundreds more or thousands more videos appear higher and stay higher in the newsfeed than other types of post. As well as that, while your live video is being broadcast, Facebook actively seeks to build your audience using what it knows about you and your prospective viewers. Why is it easier? It is substantially, you just need to show up and tell your story rather than crafting text and images. You simply have producers such as us here at Simply Splendid Productions take care of the technical support that you need for getting out your content.
Digital video fascinated me when it first appeared in 2000. VHS had been around for a while that but I was never an enthusiast. When the Digital Video iMac appeared it had me hooked. What had taken very expensive equipment suddenly became available for the price of the computer and camera.
Well it has happened again! This time with live broadcasting. There's now an app for mobile phone, mimoLive Reporter, that connects with a recording studio on a Mac over WiFi and Mobile. We can now cross to anyone on location and broadcast their live video directly to internet TV. For a number of years I taught at Warriappendi School and delivered a fortnightly program to the community channels in Adelaide and Melbourne. That meant I dropped off a tape with a recorded program. This is much more exciting. Live TV production and programing is now available for anyone. You can download the free trial of MimoLive HERE.
Facebook, Youtube and many other platforms have offered live streaming for some time. But that is still a far cry from a fully crafted TV program. Now with the Mimolive Reporter app you are no longer tied to a studio. Interviews with people on location, from the webcam or from live camera are "Plug & Play". So How do you use it?
On iPhone:
If the program is interview format, use a selfie stick or better still, a tripod. The experience is much like using Skype or Google Hangouts with the added benefit that it can be switched into a TV program with video feeds from other speakers. It is a simple matter to convene an online panel with people from all over the country.
If you don't have an iPhone, no problem. The link from the program producer will work in Chrome browser on Mac, PC or Android. Incidentally, Chrome browser on iPhone doesn't work.
There are a couple of bonuses to using the Reporter App for iphone; you can broadcast directly to social media, and you can include all kinds of extra graphics, intros and credit rolls as well.
One of the best ways to let people know about your Art, Practice or business is with live streaming to social media. You can take the DIY approach or have us at Simply Splendid Productions produce it for you with your content.
By the end of this article you will know how to make live interviews for your YouTube channel with MimoCall and be surprised how easy it is. I started using the software in its original version called BoinxTV. I loved the idea, especially that no video editing was needed to put together a great program. But if I am really honest about it, when I stared streaming in 2008 it was more aspirational than practical. The technology just wasn't quite there and the bandwidth just was available to make a good reliable broadcast to your YouTube channel without always being concerned the software would crash. I simply couldn't provide a good user experience no matter how engaging the content.
That certainly isn't the case today. Now every smartphone can live stream to Facebook and YouTube. Live streaming technology has come ahead leaps and bound in the last couple of years and BoinxTV, now called MimoLive is no slouch either. When it comes to including interviews and recorded interviews and rich graphics in making your YouTube channel in my opinion there is no better software. It's like having a television recording studio in your Mac.
MimoCall extends this idea even further. The concept is simple enough; stream an interview with someone in a remote location as part of the programming for you Facebook or YouTube channel. Let’s say you want to invite guests or expert commentators to be part of you program. A simple way to do that would be to have them connect their microphone and camera to their Mac or PC and open a web link that captures their video and sound and sends it into MimoLive. There there are media sources that you can switch in and out of your program. MimoCall is like Skype for live TV. What could be simpler?
In their latest beta software update, MimoCall has been upgraded in its functionality. Renaming it to MimoLive Reporter clearly shows where the company is headed with this software. MimoLive Reporter not only does what MimoCall could do, but it has brought to a whole new level. Using just you iPhone you can bring conduct interviews as before but now you can add graphic overlays, play video clips and use you iPhone camera to cover live events. Stunning!
Read more
Facebook has made live streaming very easy from just about any smartphone. Type in a title and description, click “go live”, and in 3, 2, 1 you’re live streaming. Now your stream appears with many others on viewers newsfeeds with audio turned off. If it’s just your talking head, there is little to distinguish it from any other stream. Followers will recognise you of course. But how can you make your stream more attractive to potential followers than everything else in the newsfeed? MimoLive livestreaming software is the answer.
With livestreaming software Mimolive for Apple computers you can create you own Facebook television program with all the features your viewers expect. Whether it is multi camera coverage, rich graphic and text overlays, cut aways to location or interviews with experts anywhere in the world, Mimolive puts all this at your fingertips, literally.
Multiple surveys tell us that people are more likely to watch video than any other kind of media in the newsfeed. The question is, with live streaming becoming such a popular marketing tool, how can live streamers differentiate their message from everything else in the newsfeed? But with a choice of a talking head on the one hand or a video with all the features of one professionally produced on the other, which do you think people will choose. They will choose the image that is most appealing and has the most recognisable information relevant to their interests every time.
In the past you needed a TV studio or AV Van and the crew to run it to get this result. But in the same way that digital video has put videography in the hands of everyone who owns a smartphone, Mimolive puts a production studio in the hands of anyone with an apple computer. Whether social media, broadcasting conferences, faith based broadcasting or 360º video is you thing, MimoLive gives you the means to do it. All you need is your camera source, your mac with MimoLive and an internet connection to get you started.
Read more