Monday, November 26, 2018
An important step in building your sales page is A/B split testing. This is how you discover what will truly work with your market and what won't.
A/B testing involves running two versions of your sales page with just one element changed to see which performs better. For example, you might run one page with an off-white background, and one with a pale blue background. After some time, you can clearly see that the off-white background is getting higher conversions. This tells you that your market prefers an off-white background.
Read moreTags: business strategy, Growing Your Business Creatively
Monday, November 5, 2018
Every element of your sales page is important. You should work hard on the layout, images, call-to-action, headline, and design features. But the copywriting is also vitally important. It needs to speak directly to your audience and effectively communicate the benefits of your product to them.
Take all the time you need to plan, write, and edit your sales page's copy.
Here are 14 essential copywriting tips to help you get it right.
Read moreTags: business strategy, Growing Your Business Creatively
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