Web Broadcasting
Who needs web broadcasting?
We are entering a time when we will see video everywhere. 80 % of web traffic will be video by 2019, say the forecasters including Facebook and they should know. It really is essential for any organisation wanting to promote their content with social media because more and more people are accessing the internet on their smartphone and video works far better than text on a small screen. The largest organisations have the resources to get up and running straight away though they are not usually the first to adopt new technologies. For smaller organisation without in-house resources it makes more sense to outsource video production. It is an innovation that doesn't have to cost the earth to get high quality productions at an affordable price.
What Platform works best?
Social media is no longer optional. But that doesn't mean every ...
Read moreCommunication Technology and Social Media in the 1960s
Liking Before Social Media
I've seen huge changes in communications tech. It began with the army field telephone we used on the farm to talk to the two families that were near neighbours and relatives. The phone in those days was for adults. Kids were a bit frightened of them. Imagine that! There was a party line for people further up the road but we weren't connected. Anyway, the operators were not unknown to listen in and your business would be spread all over the neighbourhood, and if that were untrue, it was at least the fear.
Letters written on cream wove with a post office nib were more reliable. One of the favourite jobs at primary school was mixing up the ink for afternoon copybook lesson. The bad boy in the class always got the job. Apparently, I wasn't bad enough. One time he beat me up. I was a bit on the light side and under powered for my age. I don't remember what I did to provoke him but I do remember getting into trouble for fighting. After all, I was the one with a black eye. I guess they thought he was a lost cause. No wait! I remember. He called me a bastard and I took umbridge at the slight on my mother's reputation. I knew what the word meant but didn't really understand swearing yet, and what's more I was excessively loved up as a kid.
Read more