Articles on creating video content for the web.
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By way of introduction it is worth saying a few things about why live streaming or a social media TV program, is worth the effort. Live streaming has all the advantages of video; a stronger audience, able to show as well as tell, more engaging and ultimately, it's easier! More on that in a sec. Facebook prioritises video and especially live video in the newsfeed so that more people see it. I read recently that as hundreds more or thousands more videos appear higher and stay higher in the newsfeed than other types of post. As well as that, while your live video is being broadcast, Facebook actively seeks to build your audience using what it knows about you and your prospective viewers. Why is it easier? It is substantially, you just need to show up and tell your story rather than crafting text and images. You simply have producers such as us here at Simply Splendid Productions take care of the technical support that you need for getting out your content.
Digital video fascinated me when it first appeared in 2000. VHS had been around for a while that but I was never an enthusiast. When the Digital Video iMac appeared it had me hooked. What had taken very expensive equipment suddenly became available for the price of the computer and camera.
Well it has happened again! This time with live broadcasting. There's now an app for mobile phone, mimoLive Reporter, that connects with a recording studio on a Mac over WiFi and Mobile. We can now cross to anyone on location and broadcast their live video directly to internet TV. For a number of years I taught at Warriappendi School and delivered a fortnightly program to the community channels in Adelaide and Melbourne. That meant I dropped off a tape with a recorded program. This is much more exciting. Live TV production and programing is now available for anyone. You can download the free trial of MimoLive HERE.
Facebook, Youtube and many other platforms have offered live streaming for some time. But that is still a far cry from a fully crafted TV program. Now with the Mimolive Reporter app you are no longer tied to a studio. Interviews with people on location, from the webcam or from live camera are "Plug & Play". So How do you use it?
On iPhone:
If the program is interview format, use a selfie stick or better still, a tripod. The experience is much like using Skype or Google Hangouts with the added benefit that it can be switched into a TV program with video feeds from other speakers. It is a simple matter to convene an online panel with people from all over the country.
If you don't have an iPhone, no problem. The link from the program producer will work in Chrome browser on Mac, PC or Android. Incidentally, Chrome browser on iPhone doesn't work.
There are a couple of bonuses to using the Reporter App for iphone; you can broadcast directly to social media, and you can include all kinds of extra graphics, intros and credit rolls as well.
One of the best ways to let people know about your Art, Practice or business is with live streaming to social media. You can take the DIY approach or have us at Simply Splendid Productions produce it for you with your content.
